Armani Prive Pierre De Lune by Giorgio Armani 3.4oz Unisex EDP Spray
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Armani Prive Pierre De Lune — a pillar of the designer wall
Armani Prive Pierre De Lune by Giorgio Armani is a pillar of the designer wall. It belongs to the Armani Prive line, of which this catalogue carries 5 references — enough to build a branded facing rather than stocking a single orphan SKU. Armani sits where prestige and reach overlap: enough cachet that the bottle reads as a gift worth giving, enough recognition that nobody has to be sold on the name.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people buy as a gift.
Fragrance Composition
Olfactory family: Powdery Floral Woody
Top notes: green notes, violet
Heart notes: cassie, iris
Base notes: amber, woody notes
It wears cool, powdery and moonlit. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Giorgio Armani stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Armani Prive Pierre De Lune targets buyers 18-55 across genders. Moves well through perfumerias, fragrance specialists and gift retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: Armani Prive Cuir Amethyste, Armani Prive Cuir Noir, Armani Prive Pivoine Suzhou, Stronger With You Amber.
Positioning
Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Armani Prive line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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