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Armani Prive Cuir Amethyste by Giorgio Armani 3.4oz Unisex EDP Spray
$226.99
Sale price
$226.99
Regular price
$629.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Armani Prive Cuir Amethyste — a name customers walk in already asking for
Armani Prive Cuir Amethyste by Giorgio Armani is a name customers walk in already asking for. It belongs to the Armani Prive line, of which this catalogue carries 5 references — enough to build a branded facing rather than stocking a single orphan SKU. Armani sits where prestige and reach overlap: enough cachet that the bottle reads as a gift worth giving, enough recognition that nobody has to be sold on the name.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Armani's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Leather Floral
Top notes: bergamot, coriander, rose
Heart notes: violet, silver birch, patchouli
Base notes: benzoin, labdanum, bourbon vanilla
Expect it to come across as powdery violet over a suede-soft leather, which is what brings the customer back for a second bottle.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Giorgio Armani stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Armani Prive Cuir Amethyste targets buyers 18-55 across genders. Moves well through perfumerias, fragrance specialists and gift retail. Its volume is weighted toward cool weather, when this kind of warmth is what buyers are shopping for. Natural cross-sells from this catalogue: Armani Prive Pierre De Lune, Armani Prive Cuir Noir, Armani Prive Pivoine Suzhou, Stronger With You Amber.
Positioning
Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Armani Prive line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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