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Armani Eau de Nuit by Giorgio Armani 3.4oz Men EDT Spray
$92.99
Sale price
$92.99
Regular price
$254.99
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Order one bottle or a hundred.
"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Armani Eau de Nuit — a reference that needs no explaining at the counter
Armani Eau de Nuit by Giorgio Armani is a reference that needs no explaining at the counter. It belongs to the Armani Eau line, of which this catalogue carries 6 references — enough to build a branded facing rather than stocking a single orphan SKU. Armani spends relentlessly on advertising, and that spending is what sends the customer to your counter already decided. The retailer only has to have it in stock.
Every unit is authentic and sealed. The higher the price, the more the customer is paying for certainty as much as for scent — so being able to stand behind the bottle is part of what you sell.
Fragrance Composition
Olfactory family: Amber Fougere
Top notes: bergamot, pink pepper
Heart notes: iris, cardamom, nutmeg, heliotrope
Base notes: tonka bean, cedar, amber
Expect it to come across as smooth, powdery and softly nocturnal, which is what brings the customer back for a second bottle.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Giorgio Armani stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Armani Eau de Nuit targets male buyers 20-55. Moves well through perfumerias, barbershops and department-adjacent retail. Rotates all year, with its strongest weeks once the weather turns. Natural cross-sells from this catalogue: Armani Eau Pour Homme, Armani Eau d'Aromes, Armani Eau de Cedre, Acqua di Gio Parfum.
Positioning
Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Armani Eau line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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