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Armani Code 3-Piece Set by Giorgio Armani 4.2oz Men EDT Spray
$96.99
Sale price
$96.99
Regular price
$266.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Armani Code 3-Piece Set — a multi-piece set for the gift customer
Armani Code 3-Piece Set by Giorgio Armani is a multi-piece set for the gift customer. It belongs to the Armani Code line, of which this catalogue carries 19 references — enough to build a branded facing rather than stocking a single orphan SKU. The house carries a loyalty most brands never get. A customer who found his scent in Acqua di Gio or hers in Si buys the same bottle for years, and that is the repeat business a fragrance section runs on.
Authentic, sealed, original presentation. Acqua di Gio is among the most counterfeited bottles in the category, and at this price the customer notices — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Woody Spicy Oriental
Top notes: lemon, bergamot
Heart notes: olive blossom, star anise, guaiac wood
Base notes: tonka bean, tobacco, leather
On skin it reads as warm, spicy and quietly seductive. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 125 ml set
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Giorgio Armani stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Armani Code 3-Piece Set targets male buyers 20-55. Moves well through perfumerias, barbershops and department-adjacent retail. The set format concentrates its volume around gift occasions, where the higher ticket does the work. Natural cross-sells from this catalogue: Armani Code, Armani Code Parfum, Armani Code 2-Piece Set, Acqua di Gio Parfum.
Positioning
Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Armani Code line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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