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Armani Code by Giorgio Armani 2.5oz Women EDP Spray
$65.99
Sale price
$65.99
Regular price
$176.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Armani Code — a shelf anchor rather than a gamble
Armani Code by Giorgio Armani is a shelf anchor rather than a gamble. It belongs to the Armani Code line, of which this catalogue carries 19 references — enough to build a branded facing rather than stocking a single orphan SKU. The house carries a loyalty most brands never get. A customer who found his scent in Acqua di Gio or hers in Si buys the same bottle for years, and that is the repeat business a fragrance section runs on.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Armani's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Floral Oriental Woody
Top notes: bitter orange, italian orange, ginger
Heart notes: orange blossom absolute, sambac jasmine
Base notes: honey, vanilla, sandalwood
It wears sweet, honeyed and enveloping. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 75 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Giorgio Armani stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Armani Code targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. A cool-weather performer above all — it sells hardest when buyers reach for something with weight. Natural cross-sells from this catalogue: Armani Code Parfum, Armani Code 2-Piece Set, Armani Code Parfum 3-Piece Set, Si.
Positioning
Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Armani Code line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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