Armani Code by Giorgio Armani 1.7oz Women EDP Spray
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Armani Code — a reference that needs no explaining at the counter
Armani Code by Giorgio Armani is a reference that needs no explaining at the counter. It belongs to the Armani Code line, of which this catalogue carries 19 references — enough to build a branded facing rather than stocking a single orphan SKU. Armani spends relentlessly on advertising, and that spending is what sends the customer to your counter already decided. The retailer only has to have it in stock.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Armani's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Floral Oriental Woody
Top notes: bitter orange, italian orange, ginger
Heart notes: orange blossom absolute, sambac jasmine
Base notes: honey, vanilla, sandalwood
The result is sweet, honeyed and enveloping — that one line is usually all a customer needs to hear before trying it.
Commercial Details
Size: 50 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Giorgio Armani stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Armani Code targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Its volume is weighted toward cool weather, when this kind of warmth is what buyers are shopping for. Natural cross-sells from this catalogue: Armani Code Parfum, Armani Code 2-Piece Set, Armani Code Parfum 3-Piece Set, Si.
Positioning
Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Armani Code line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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