Armani Code by Giorgio Armani 1.7oz Men EDT Spray
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Armani Code — a reference that needs no explaining at the counter
Armani Code by Giorgio Armani is a reference that needs no explaining at the counter. It belongs to the Armani Code line, of which this catalogue carries 19 references — enough to build a branded facing rather than stocking a single orphan SKU. Armani spends relentlessly on advertising, and that spending is what sends the customer to your counter already decided. The retailer only has to have it in stock.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people buy as a gift.
Fragrance Composition
Olfactory family: Woody Spicy Oriental
Top notes: lemon, bergamot
Heart notes: olive blossom, star anise, guaiac wood
Base notes: tonka bean, tobacco, leather
The overall impression is warm, spicy and quietly seductive, and that is what closes the sale at the counter.
Commercial Details
Size: 50 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Giorgio Armani stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Armani Code targets male buyers 20-55. Moves well through perfumerias, barbershops and department-adjacent retail. A cool-weather performer above all — it sells hardest when buyers reach for something with weight. Natural cross-sells from this catalogue: Armani Code Parfum, Armani Code 2-Piece Set, Armani Code Parfum 3-Piece Set, Acqua di Gio Parfum.
Positioning
Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Armani Code line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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