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Acqua di Gioia by Giorgio Armani 3.4oz Women EDP Spray
$86.99
Sale price
$86.99
Regular price
$236.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Acqua di Gioia — a name customers walk in already asking for
Acqua di Gioia by Giorgio Armani is a name customers walk in already asking for. It belongs to the Acqua di Gioia line, of which this catalogue carries 11 references — enough to build a branded facing rather than stocking a single orphan SKU. Armani spends relentlessly on advertising, and that spending is what sends the customer to your counter already decided. The retailer only has to have it in stock.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people buy as a gift.
Fragrance Composition
Olfactory family: Floral Aquatic
Top notes: crushed mint, primofiore lemon, aquatic green accord
Heart notes: jasmine sambac, peony, pink pepper
Base notes: cedarwood, labdanum, brown sugar
Expect it to come across as crisp, watery and mineral with a warm sugary base, which is what brings the customer back for a second bottle.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Giorgio Armani stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Acqua di Gioia targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Peaks when the weather is warm and buyers shift toward lighter, brighter compositions. Natural cross-sells from this catalogue: Acqua di Gioia Terra, Acqua di Gioia Sun, Acqua di Gioia Light, Si.
Positioning
Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Acqua di Gioia line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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Since 2013
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