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Acqua di Gio Profondo by Giorgio Armani 1.6oz Men EDP
$66.99
Sale price
$66.99
Regular price
$179.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Acqua di Gio Profondo — a shelf anchor rather than a gamble
Acqua di Gio Profondo by Giorgio Armani is a shelf anchor rather than a gamble. It belongs to the Acqua di Gio Profondo line, of which this catalogue carries 6 references — enough to build a branded facing rather than stocking a single orphan SKU. Armani sits where prestige and reach overlap: enough cachet that the bottle reads as a gift worth giving, enough recognition that nobody has to be sold on the name.
Every unit is authentic and sealed. The higher the price, the more the customer is paying for certainty as much as for scent — so being able to stand behind the bottle is part of what you sell.
Fragrance Composition
Olfactory family: Aromatic Aquatic
Top notes: green mandarin, bergamot, marine notes
Heart notes: rosemary, lavender, cypress
Base notes: patchouli, musk, mineral amber
Customers describe it as cool, deep and slightly austere aquatic freshness — useful shorthand for staff who have to sell it in one sentence.
Commercial Details
Size: 45 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Giorgio Armani stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Acqua di Gio Profondo targets male buyers 20-55. Moves well through perfumerias, barbershops and department-adjacent retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: Acqua di Gio Profondo Parfum, Acqua di Gio Parfum, Emporio Armani Diamonds Black Carat, Stronger With You Freeze.
Positioning
Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Acqua di Gio Profondo line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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Since 2013
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