Gentleman Society Ambree 3-Piece Set by Givenchy 3.4oz Men EDP Spray
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Gentleman Society Ambree — a multi-piece set aimed straight at the gift customer
Gentleman Society Ambree by Givenchy is a multi-piece set aimed straight at the gift customer. It belongs to the Gentleman Society line, of which this catalogue carries 9 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. L'Interdit has been relaunched twice — 1957, then 2018 — and Gentleman three times since 1974. It is worth knowing which version a customer means, because the juices are not the same and the boxes look alike.
Sealed retail stock, original presentation. No margin on a questionable unit ever covers the customer it costs you, and least of all on a name people buy because they trust it.
Fragrance Composition
Olfactory family: Woody Ambery
Top notes: Clary Sage, Juniper Berries, Nutmeg
Heart notes: Orris, Narcissus, Vetiver, Sandalwood
Base notes: Peru Balsam, Tobacco, Vanilla
It wears a warm tobacco-and-vanilla amber over aromatic woods. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml set
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Gentleman Society Ambree targets male buyers 20-50. Moves well through perfumerias, department-adjacent retail and gift counters. The set format concentrates its volume around gift occasions, where the higher ticket does the work for you. Natural cross-sells from this catalogue: Gentleman Society, Gentleman Society Extreme, Blue Label, Gentleman.
Positioning
Put the current Givenchy pillars at eye level and give them room. These are the bottles the house is advertising, so the customer is often already looking for them when they walk in, and the facing only has to confirm you have it. Group the Gentleman Society references together, because the flankers sell to the customer who already owns the original. On price, stay near the market. A Givenchy pillar is bought partly on the campaign, and a deep discount tells the customer the bottle is not what they saw in the advert.
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