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The One by Dolce & Gabbana 1.6oz Men EDT Spray
$37.49
Sale price
$37.49
Regular price
$92.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
The One — one of the few bottles that sells itself off the shelf
The One by Dolce & Gabbana is one of the few bottles that sells itself off the shelf. It belongs to the The One line, of which this catalogue carries 25 references — enough to build a branded facing rather than stocking a single orphan SKU. This is a house customers stay loyal to for years. A buyer who found their scent here comes back for the same bottle, which is exactly the repeat business a retailer wants.
Every unit is authentic and sealed. Copies of this house circulate widely at every level of the trade, so being able to stand behind what you sell is itself an argument at the counter.
Fragrance Composition
Olfactory family: Woody Spicy
Top notes: Grapefruit, Coriander, Basil
Heart notes: Ginger, Cardamom, Orange Blossom
Base notes: Amber, Tobacco, Cedar
Customers describe it as warm, seductive and confident — useful shorthand for staff who have to sell it in one sentence.
Commercial Details
Size: 45 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Dolce & Gabbana stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
The One targets male buyers 20-50. Moves well through perfumerias, barbershops and department-adjacent retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: The One Gold Intense, The One Royal Night, The One Intense, Light Blue Intense.
Positioning
Put it at eye level in the designer section rather than filed by scent family — customers shop this house by name, and the ones who have to hunt for it often leave without it. Group the The One line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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Since 2013
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