Jadore by Christian Dior 1.7oz Women EDT Spray
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Jadore — a shelf anchor rather than a gamble
Jadore by Christian Dior is a shelf anchor rather than a gamble. It belongs to the Jadore line, of which this catalogue carries 24 references — enough to build a branded facing rather than stocking a single orphan SKU. A Dior bottle on the shelf does work beyond its own sale — it tells the customer the store is serious, which makes everything around it easier to sell.
Authentic, sealed, original presentation. Sauvage is the single most counterfeited fragrance on the market, and the fakes have got good — which makes where you buy your stock the decision that matters most in this house.
Fragrance Composition
Olfactory family: Floral Citrus
Top notes: Neroli, Mandarin Orange, Citruses
Heart notes: Ylang-Ylang, Rose, Jasmine, Tuberose
Base notes: Woody Notes, Vanilla
It wears lighter, fresher floral. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 50 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Christian Dior stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Jadore targets female buyers 18-50. Moves well through perfumerias, beauty boutiques and gift retail. Sells hardest in warm months, which makes it a useful counterweight to the heavier stock on the shelf. Natural cross-sells from this catalogue: Jadore Infinissime, Jadore In Joy, Jadore Body Cream, Dior Miniatures 5-Piece Set.
Positioning
Give Dior its own block at eye level rather than filing it by scent family — this is the house customers name when they walk in, and the ones who have to hunt for it often leave without it. Group the Jadore line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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