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Dune by Christian Dior 3.4oz Men EDT Spray
$88.99
Sale price
$88.99
Regular price
$242.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Dune — a reference that needs no explaining at the counter
Dune by Christian Dior is a reference that needs no explaining at the counter. It belongs to the Dune line, of which this catalogue carries 6 references — enough to build a branded facing rather than stocking a single orphan SKU. Dior spends more on fragrance advertising than most houses earn. That spending is what sends the customer to your counter already decided; the retailer just has to have it in stock.
Every unit is authentic and sealed. At this price point the customer is paying for certainty as much as for scent, so being able to stand behind the bottle is part of what you are selling.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: Fig Leaf, Basil, Blackcurrant, Mandarin
Heart notes: Fig Wood, Sage, Rose
Base notes: Sandalwood, Cedar, Tonka Bean, Vanilla
It wears dry green woods, calm and understated. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Christian Dior stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Dune targets male buyers 20-50. Moves well through perfumerias, barbershops and department-adjacent retail. A genuinely year-round seller; it does not depend on any one season to move. Natural cross-sells from this catalogue: Dior Homme Sport, Higher, Dior Homme Intense, Dior Homme.
Positioning
Give Dior its own block at eye level rather than filing it by scent family — this is the house customers name when they walk in, and the ones who have to hunt for it often leave without it. Group the Dune line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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