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Diorissimo by Christian Dior 3.4oz Women EDT Spray
$108.49
Sale price
$108.49
Regular price
$299.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Diorissimo — a name customers walk in already asking for
Diorissimo by Christian Dior is a name customers walk in already asking for. It belongs to the Dior line, of which this catalogue carries 7 references — enough to build a branded facing rather than stocking a single orphan SKU. Customers stay with Dior for years. Someone who found their scent in this house comes back for the same bottle, and that is the repeat business a retailer builds on.
Genuine units, sealed in the original box. A fake Dior does not cost you one sale; it costs the customer who wore it and told a friend. That is the real number, and it is why sourcing comes before price here.
Fragrance Composition
Olfactory family: Floral
Top notes: Ylang-Ylang
Heart notes: Lily Of The Valley, Amaryllis, Boronia
Base notes: Jasmine
On skin it reads as fresh green lily of the valley, innocent. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Christian Dior stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Diorissimo targets female buyers 18-50. Moves well through perfumerias, beauty boutiques and gift retail. Its season is warm weather — light enough that customers reach for it when richer scents feel like too much. Natural cross-sells from this catalogue: Dior Miniatures 5-Piece Set, Dioressence, Diorama, Miss Dior.
Positioning
Give Dior its own block at eye level rather than filing it by scent family — this is the house customers name when they walk in, and the ones who have to hunt for it often leave without it. Group the Dior line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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