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Dior Homme by Christian Dior 1.7oz Men EDT Spray
$79.49
Sale price
$79.49
Regular price
$215.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Dior Homme — one of the few bottles that sells itself off the shelf
Dior Homme by Christian Dior is one of the few bottles that sells itself off the shelf. It belongs to the Dior Homme line, of which this catalogue carries 20 references — enough to build a branded facing rather than stocking a single orphan SKU. Customers stay with Dior for years. Someone who found their scent in this house comes back for the same bottle, and that is the repeat business a retailer builds on.
Every unit is authentic and sealed. At this price point the customer is paying for certainty as much as for scent, so being able to stand behind the bottle is part of what you are selling.
Fragrance Composition
Olfactory family: Woody Chypre
Top notes: Bergamot, Citrus
Heart notes: Atlas Cedar, Spices
Base notes: Haitian Vetiver, Patchouli, Cedar
On skin it reads as dry sensual woods, fresh and confident. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 50 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Christian Dior stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Dior Homme targets male buyers 20-50. Moves well through perfumerias, barbershops and department-adjacent retail. Rotates all year with no real dead season — the kind of reference that keeps turning between launches. Natural cross-sells from this catalogue: Dior Homme Sport, Dior Homme Intense, Dior Homme Eau, Higher.
Positioning
Give Dior its own block at eye level rather than filing it by scent family — this is the house customers name when they walk in, and the ones who have to hunt for it often leave without it. Group the Dior Homme line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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