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Diorella by Christian Dior 3.4oz Women EDT Spray
$99.99
Sale price
$99.99
Regular price
$275.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Diorella — a shelf anchor rather than a gamble
Diorella by Christian Dior is a shelf anchor rather than a gamble. It belongs to the Dior line, of which this catalogue carries 7 references — enough to build a branded facing rather than stocking a single orphan SKU. A Dior bottle on the shelf does work beyond its own sale — it tells the customer the store is serious, which makes everything around it easier to sell.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you — least of all on a house people buy as a gift.
Fragrance Composition
Olfactory family: Chypre Floral
Top notes: Lemon, Basil, Bergamot, Melon
Heart notes: Jasmine, Honeysuckle, Carnation, Cyclamen
Base notes: Oakmoss, Vetiver, Patchouli, Musk
It wears fresh green chypre, crisp and airy. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Christian Dior stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Diorella targets female buyers 18-50. Moves well through perfumerias, beauty boutiques and gift retail. A warm-weather mover; stock it deeper going into the hot half of the year. Natural cross-sells from this catalogue: Dior Miniatures 5-Piece Set, Dioressence, Diorissimo, Miss Dior.
Positioning
Give Dior its own block at eye level rather than filing it by scent family — this is the house customers name when they walk in, and the ones who have to hunt for it often leave without it. Group the Dior line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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