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Diorama by Christian Dior 3.4oz Women EDT Spray
$90.99
Sale price
$90.99
Regular price
$248.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Diorama — a pillar of the designer wall
Diorama by Christian Dior is a pillar of the designer wall. It belongs to the Dior line, of which this catalogue carries 7 references — enough to build a branded facing rather than stocking a single orphan SKU. Dior spends more on fragrance advertising than most houses earn. That spending is what sends the customer to your counter already decided; the retailer just has to have it in stock.
Genuine units, sealed in the original box. A fake Dior does not cost you one sale; it costs the customer who wore it and told a friend. That is the real number, and it is why sourcing comes before price here.
Fragrance Composition
Olfactory family: Chypre
Top notes: Bergamot, Aldehydes, Spices
Heart notes: Jasmine, Plum, Peach, Gardenia
Base notes: Oakmoss, Patchouli, Vetiver, Castoreum
Expect it to come across as vintage fruity chypre, animalic and dense, which is what brings the customer back for a second bottle.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Christian Dior stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Diorama targets female buyers 18-50. Moves well through perfumerias, beauty boutiques and gift retail. Rotates all year, with its strongest weeks once the weather turns. Natural cross-sells from this catalogue: Dior Miniatures 5-Piece Set, Dioressence, Diorissimo, Miss Dior.
Positioning
Give Dior its own block at eye level rather than filing it by scent family — this is the house customers name when they walk in, and the ones who have to hunt for it often leave without it. Group the Dior line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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