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Truth by Calvin Klein 3.3oz Men EDT Spray
$27.99
Sale price
$27.99
Regular price
$65.99
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Order one bottle or a hundred.
"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Truth — a name customers walk in already asking for
Truth by Calvin Klein is a name customers walk in already asking for. It belongs to the Truth line, of which this catalogue carries 2 references — enough to build a branded facing rather than stocking a single orphan SKU. The house sells across an unusually wide age range, from teenagers buying their first bottle of CK One to buyers who have worn Eternity since the nineties. Few brands on the wall cover that much ground.
Authentic, sealed, original presentation. CK One and Eternity are among the most counterfeited bottles in the category precisely because they are so widely known — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Aromatic Woody
Top notes: green leaves, cardamom, basil
Heart notes: fern, resins, balsam fir
Base notes: patchouli, red cedar, woody notes
Expect it to come across as crisp green herbs settling into dry woods, which is what brings the customer back for a second bottle.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Calvin Klein stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Truth targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. Peaks when the weather is warm and buyers shift toward lighter, brighter compositions. Natural cross-sells from this catalogue: Dark Obsession, Eternity Summer Daze, Reveal, Obsessed.
Positioning
Give Calvin Klein a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Truth line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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