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Reveal by Calvin Klein 6.7oz Men EDT Spray
$39.49
Sale price
$39.49
Regular price
$98.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Reveal — a name customers walk in already asking for
Reveal by Calvin Klein is a name customers walk in already asking for. It belongs to the Reveal line, of which this catalogue carries 4 references — enough to build a branded facing rather than stocking a single orphan SKU. The house sells across an unusually wide age range, from teenagers buying their first bottle of CK One to buyers who have worn Eternity since the nineties. Few brands on the wall cover that much ground.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on names people have worn for years.
Fragrance Composition
Olfactory family: Aromatic Woody
Top notes: pear, melon, ginger, brandy, lentisque
Heart notes: suede, salt, agave, clary sage
Base notes: amber, tonka bean, vetiver
The overall impression is juicy boozy opening settling into warm suede, and that is what closes the sale at the counter.
Commercial Details
Size: 200 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Calvin Klein stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Reveal targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. Steady all year, with no season it disappears in — a reliable base of the designer facing. Natural cross-sells from this catalogue: Reveal 3-Piece Set, Dark Obsession, Eternity Summer Daze, Obsessed.
Positioning
Give Calvin Klein a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Reveal line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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