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Secret Obsession by Calvin Klein 3.4oz Women EDP Spray
$51.99
Sale price
$51.99
Regular price
$134.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Secret Obsession — a reference that needs no explaining at the counter
Secret Obsession by Calvin Klein is a reference that needs no explaining at the counter. It belongs to the Obsession line, of which this catalogue carries 15 references — enough to build a branded facing rather than stocking a single orphan SKU. Calvin Klein is the reliable middle of a fragrance section: recognised enough that nobody needs convincing, priced low enough that the sale closes without a second visit.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At this volume, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Oriental Floral
Top notes: nutmeg, mace, plum, rose
Heart notes: tuberose, jasmine, orchid, ylang ylang, orange blossom
Base notes: sandalwood, amber, vanilla, cashmere wood, cedar, absinthe, orris
It wears opulent spiced white florals on a dense woody amber. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Calvin Klein stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Secret Obsession targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Rotates all year, with its strongest weeks once the weather turns. Natural cross-sells from this catalogue: Dark Obsession, Obsession Night, Obsession, Mini.
Positioning
Give Calvin Klein a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Obsession line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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