Omnia Collection by Bvlgari 3-Piece Set 0.5oz Women EDT Spray

Omnia Collection by Bvlgari 3-Piece Set 0.5oz Women EDT Spray — a miniature collection — several fragrances of the house in one box

Omnia Collection by Bvlgari 3-Piece Set 0.5oz Women EDT Spray is a 3-piece miniature collection of 15 ml bottles. This catalogue carries 118 Bvlgari references across 57 distinct fragrances, 3 of them in the Surtidos line. This is a miniature collection: several different fragrances of the house in one box. It is the cheapest way to put a customer in front of a line they have walked past.

Several fragrances, one price, one decision. A miniature collection earns its place twice over: it rescues the shopper buying for somebody whose taste they cannot guess, and it puts this house into the hands of people who would never gamble a full bottle on finding out. Whoever takes to one of them returns for the large size at several times this ticket. Book it as recruitment, not as margin.

Factory-sealed, in the packaging the house shipped it in. Fakes follow shelf price, and this is the most expensive name you stock, which puts it squarely in the counterfeit firing line. Provenance adds nothing to your unit cost and it protects the one asset you cannot reorder: a customer who took your word on an expensive bottle.

Set Contents

Three 15 ml eau de toilette miniatures: Omnia Crystalline, Omnia Amethyste and Omnia Coral. Three different fragrances, not three sizes of one.

Fragrance Composition

This box holds several different fragrances rather than one, so there is no single pyramid to print. The contents are listed above; the composition of each bottle is on its own listing in this catalogue.

Commercial Details

Size: 3 x 15 ml
Concentration: Eau de Toilette — the bottles in this box are not all the same concentration, see the contents above
Gender: Women
Line: Surtidos
Brand: Bvlgari — Roman jewellery house, making fragrance since 1992
Presentation: Gift box, sealed, as presented by the house
Authenticity: Genuine Bvlgari stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Two buyers take these: the one shopping for somebody whose taste is a mystery to them, and the one unwilling to pay full price to find out whether they like the house. Moves through perfumeries, department and specialty retail, duty free and travel retail, gift retail, and online marketplaces. Natural cross-sells from this catalogue: The Mens Gift Collection, The Womens Gift Collection.

Positioning

Two placements work: the till, and the shelf holding the full sizes of whatever is inside. The second matters more, because a shopper who sees the small bottle and the large one together works out the upgrade unaided. This is also what you reach for when somebody is buying blind — tell them plainly that the box removes the guessing and you have made the sale.