The Womens Gift Collection by Bvlgari 4-Piece Set 0.17oz Women EDT Spray
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The Womens Gift Collection by Bvlgari 4-Piece Set 0.17oz Women EDT Spray — a miniature collection — several fragrances of the house in one box
The Womens Gift Collection by Bvlgari 4-Piece Set 0.17oz Women EDT Spray is a 4-piece miniature collection of 5 ml bottles. This catalogue carries 118 Bvlgari references across 57 distinct fragrances, 3 of them in the Surtidos line. This is a miniature collection: several different fragrances of the house in one box. It is the cheapest way to put a customer in front of a line they have walked past.
Several fragrances, one price, one decision. A miniature collection earns its place twice over: it rescues the shopper buying for somebody whose taste they cannot guess, and it puts this house into the hands of people who would never gamble a full bottle on finding out. Whoever takes to one of them returns for the large size at several times this ticket. Book it as recruitment, not as margin.
Real units, untouched presentation. Above a certain price the packaging stops being packaging and becomes part of the product — a shopper spending this much turns the carton over before they smell anything. Knowing where the stock came from is what lets you meet that inspection without flinching.
Set Contents
Four 5 ml miniatures: Rose Goldea Blossom Delight in eau de parfum and in eau de toilette, Omnia Crystalline eau de toilette and Omnia Amethyste eau de toilette. Mixed concentrations.
Fragrance Composition
This box holds several different fragrances rather than one, so there is no single pyramid to print. The contents are listed above; the composition of each bottle is on its own listing in this catalogue.
Commercial Details
Size: 4 x 5 ml
Concentration: Eau de Toilette — the bottles in this box are not all the same concentration, see the contents above
Gender: Women
Line: Surtidos
Brand: Bvlgari — Roman jewellery house, making fragrance since 1992
Presentation: Gift box, sealed, as presented by the house
Authenticity: Genuine Bvlgari stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Two buyers take these: the one shopping for somebody whose taste is a mystery to them, and the one unwilling to pay full price to find out whether they like the house. Moves through perfumeries, department and specialty retail, duty free and travel retail, gift retail, and online marketplaces. Natural cross-sells from this catalogue: Omnia Collection, The Mens Gift Collection.
Positioning
Two placements work: the till, and the shelf holding the full sizes of whatever is inside. The second matters more, because a shopper who sees the small bottle and the large one together works out the upgrade unaided. This is also what you reach for when somebody is buying blind — tell them plainly that the box removes the guessing and you have made the sale.
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