Pour Femme by Bvlgari 3.4oz Women EDP Spray

Pour Femme by Bvlgari 3.4oz Women EDP Spray — Italian luxury recognition on a fragrance shelf — the name does the selling

Pour Femme by Bvlgari 3.4oz Women EDP Spray is 100 ml of Pour Femme in eau de parfum. This catalogue carries 118 Bvlgari references across 57 distinct fragrances, 8 of them in the Signature line. No sub-brand here, just the house name on the bottle, which for Bvlgari is the most powerful thing a label can say: somebody who knows the jewellery and nothing about perfume picks up this one. Be aware that Pour Homme comes in both eau de toilette and eau de parfum, and those are two separate compositions rather than two strengths.

This is a jewellery house that makes perfume, and the order of those words is the whole argument. Your customer knows the name from a shop window on an expensive street, not from a fragrance campaign, and that is a different kind of recognition from the one a clothing label buys. It holds a price without a story, without a spray and without a discount. The mistake on this house is shelving it with the rest of the designer wall and pricing it there: you are not selling a fragrance that happens to be Italian, you are selling the only name on your shelf that the customer already associates with something expensive.

Real units, untouched presentation. Above a certain price the packaging stops being packaging and becomes part of the product — a shopper spending this much turns the carton over before they smell anything. Knowing where the stock came from is what lets you meet that inspection without flinching.

Fragrance Composition

Olfactory family: floral
Top notes: bergamot, violet, orange blossom
Heart notes: jasmine, rose, mimosa, iris
Base notes: sandalwood, musk, vanilla, benzoin

On skin it reads as a powdery floral with a soft violet-and-citrus opening, warm and rounded rather than sharp.

Note on sourcing: the house publishes very little note data directly. The breakdown above is what two independent retailers agree on. We flag that rather than present it as an official pyramid.

Commercial Details

Size: 100 ml spray
Concentration: Eau de Parfum
Gender: Women
Line: Signature
Brand: Bvlgari — Roman jewellery house, making fragrance since 1992
Presentation: Factory-sealed, in its own retail carton
Authenticity: Genuine Bvlgari stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

The buyer here came for the name and nothing else. They know Bvlgari from jewellery and leather, never from a fragrance counter, and that alone finishes the sale. Moves through perfumeries, department and specialty retail, duty free and travel retail, gift retail, and online marketplaces. Neither the calendar nor the clock limits this one, which makes forecasting it close to trivial. Natural cross-sells from this catalogue: Pour Homme, Pour Homme Extreme.

Positioning

Do not scatter this brand through the designer run; give it territory. Bvlgari is the one name on your wall a shopper already files under expensive, and a single bottle lost among forty others cannot say that — a group of them says it immediately. Men's and women's belong on one fixture with visible separation, names written out in full. And stay firm on price: whoever reaches for this is not the shopper working their way down the aisle comparing numbers.