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Weekend by Burberry 3.3oz Women EDP Spray
$36.99
Sale price
$36.99
Regular price
$80.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Weekend — a name customers walk in already asking for
Weekend by Burberry is a name customers walk in already asking for. It belongs to the Weekend line, of which this catalogue carries 4 references — enough to build a branded facing rather than stocking a single orphan SKU. Her, Hero and Brit are three of the most recognised fragrance names in British fashion, and the check is a pattern customers know before they know the scent.
Authentic, sealed, original presentation. Her and Brit are among the most counterfeited bottles in the category precisely because they are so widely known — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Floral Green
Top notes: tangerine, reseda, tree sap, sage
Heart notes: hyacinth, iris, wild rose, peach blossom, nectarine
Base notes: cedar, sandalwood, musk
The overall impression is crisp green floral, fresh and unfussy, and that is what closes the sale at the counter.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Weekend targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Rotates all year with no real dead season — the kind of reference that keeps turning between launches. Natural cross-sells from this catalogue: The Beat, Her London Dream, Her, Her Petals.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Weekend line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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