Weekend by Burberry 1.7oz Women EDP Spray
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Order one bottle or a hundred.
Weekend — a pillar of the designer wall
Weekend by Burberry is a pillar of the designer wall. It belongs to the Weekend line, of which this catalogue carries 4 references — enough to build a branded facing rather than stocking a single orphan SKU. These are catalogue staples with decades of advertising behind them. The customer walks to the counter already decided; the retailer only has to have it in stock.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people buy as a gift.
Fragrance Composition
Olfactory family: Floral Green
Top notes: tangerine, reseda, tree sap, sage
Heart notes: hyacinth, iris, wild rose, peach blossom, nectarine
Base notes: cedar, sandalwood, musk
It wears crisp green floral, fresh and unfussy. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 50 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Weekend targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. A genuinely year-round seller; it does not depend on any one season to move. Natural cross-sells from this catalogue: The Beat, Her London Dream, Her, Her Petals.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Weekend line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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