Touch by Burberry 1.7oz Women EDP Spray
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Order one bottle or a hundred.
Touch — a shelf anchor rather than a gamble
Touch by Burberry is a shelf anchor rather than a gamble. It belongs to the Touch line, of which this catalogue carries 6 references — enough to build a branded facing rather than stocking a single orphan SKU. Burberry sells the fashion name before it sells the juice. The customer who reaches for it has already decided to spend more, which is worth remembering when you set the facing.
Authentic, sealed, original presentation. Her and Brit are among the most counterfeited bottles in the category precisely because they are so widely known — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: blackcurrant, peach, raspberry, cassia
Heart notes: jasmine, tuberose, madonna lily, rose
Base notes: cedar, oakmoss, vanilla, tonka bean
The result is creamy fruity floral, softly sweet and romantic — that one line is usually all a customer needs to hear before trying it.
Commercial Details
Size: 50 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Touch targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: The Beat, Her London Dream, Her, Weekend.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Touch line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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