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My Burberry Blush by Burberry 3.0oz Women EDP Spray
$66.99
Sale price
$66.99
Regular price
$179.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
My Burberry Blush — a shelf anchor rather than a gamble
My Burberry Blush by Burberry is a shelf anchor rather than a gamble. It belongs to the My Burberry line, of which this catalogue carries 14 references — enough to build a branded facing rather than stocking a single orphan SKU. The house covers a wide age range off one shelf, from the Her customer in her twenties to buyers who have worn Brit or Weekend for two decades. Few brands on the wall cover that much ground.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Burberry's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: pomegranate, lemon
Heart notes: rose petal, green apple, geranium
Base notes: jasmine, wisteria
On skin it reads as bright and softly powdery, playful and youthful. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 90 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
My Burberry Blush targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Peaks when the weather is warm and buyers shift toward lighter, brighter compositions. Natural cross-sells from this catalogue: My Burberry, My Burberry Blush Limited Edition, My Burberry Black, The Beat.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the My Burberry line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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