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My Burberry Blush by Burberry 1.6oz Women EDP Spray
$44.49
Sale price
$44.49
Regular price
$113.99
100% Authentic
Verified before every shipment.
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Order one bottle or a hundred.
"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
My Burberry Blush — a shelf anchor rather than a gamble
My Burberry Blush by Burberry is a shelf anchor rather than a gamble. It belongs to the My Burberry line, of which this catalogue carries 14 references — enough to build a branded facing rather than stocking a single orphan SKU. Burberry sells the fashion name before it sells the juice. The customer who reaches for it has already decided to spend more, which is worth remembering when you set the facing.
Every unit is authentic and sealed. On a house this recognisable the buyer knows what it should smell like, so a counterfeit gets caught — and it gets caught at your counter, not ours.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: pomegranate, lemon
Heart notes: rose petal, green apple, geranium
Base notes: jasmine, wisteria
The overall impression is bright and softly powdery, playful and youthful, and that is what closes the sale at the counter.
Commercial Details
Size: 45 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
My Burberry Blush targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Sells hardest in warm months, which makes it a useful counterweight to the heavier stock on the shelf. Natural cross-sells from this catalogue: My Burberry, My Burberry Blush Limited Edition, My Burberry Black, The Beat.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the My Burberry line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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Since 2013
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