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Mr. Burberry Indigo by Burberry 5.0oz Men EDT Spray
$38.49
Sale price
$38.49
Regular price
$95.99
100% Authentic
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Order one bottle or a hundred.
"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Mr. Burberry Indigo — a pillar of the designer wall
Mr. Burberry Indigo by Burberry is a pillar of the designer wall. It belongs to the Mr. Burberry line, of which this catalogue carries 9 references — enough to build a branded facing rather than stocking a single orphan SKU. The house covers a wide age range off one shelf, from the Her customer in her twenties to buyers who have worn Brit or Weekend for two decades. Few brands on the wall cover that much ground.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people buy as a gift.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: bergamot, lemon, grapefruit, rosemary
Heart notes: mint, sage, violet leaf, tea
Base notes: oakmoss, amber, iso e super
Expect it to come across as fresh green and breezy, casual and easygoing, which is what brings the customer back for a second bottle.
Commercial Details
Size: 150 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Mr. Burberry Indigo targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. Peaks when the weather is warm and buyers shift toward lighter, brighter compositions. Natural cross-sells from this catalogue: Mr. Burberry, Mr. Burberry Element, Mr. Burberry 2-Piece Set, Hero Parfum.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Mr. Burberry line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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Since 2013
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