Mr. Burberry by Burberry 5.0oz Men EDP Spray
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Mr. Burberry — a reference that needs no explaining at the counter
Mr. Burberry by Burberry is a reference that needs no explaining at the counter. It belongs to the Mr. Burberry line, of which this catalogue carries 9 references — enough to build a branded facing rather than stocking a single orphan SKU. Burberry sits where heritage and reach overlap: enough cachet that the bottle reads as a gift worth giving, enough advertising that everybody already knows the name.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people buy as a gift.
Fragrance Composition
Olfactory family: Woody Spicy
Top notes: tarragon, cinnamon, grapefruit, cardamom
Heart notes: patchouli, nutmeg, cedar, lavender
Base notes: amber, vetiver, benzoin, sandalwood
On skin it reads as warm and smoky, denser and more sensual than the EDT. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 150 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Mr. Burberry targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. A cool-weather performer above all — it sells hardest when buyers reach for something with weight. Natural cross-sells from this catalogue: Mr. Burberry Element, Mr. Burberry Indigo, Mr. Burberry 2-Piece Set, Hero Parfum.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Mr. Burberry line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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