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London by Burberry 3.3oz Men EDT Spray
$36.49
Sale price
$36.49
Regular price
$89.99
100% Authentic
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
London — a pillar of the designer wall
London by Burberry is a pillar of the designer wall. It belongs to the London line, of which this catalogue carries 4 references — enough to build a branded facing rather than stocking a single orphan SKU. Burberry sits where heritage and reach overlap: enough cachet that the bottle reads as a gift worth giving, enough advertising that everybody already knows the name.
Every unit is authentic and sealed. On a house this recognisable the buyer knows what it should smell like, so a counterfeit gets caught — and it gets caught at your counter, not ours.
Fragrance Composition
Olfactory family: Woody Amber Spicy
Top notes: bergamot, lavender, cinnamon
Heart notes: leather, mimosa
Base notes: tobacco leaf, guaiac wood, opoponax, oak moss
On skin it reads as warm spicy tobacco and leather, classic and enveloping. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
London targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. A cool-weather performer above all — it sells hardest when buyers reach for something with weight. Natural cross-sells from this catalogue: Hero Parfum, Mr. Burberry, Brit, Hero.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the London line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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Designer, arabic, niche and more.
Since 2013
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