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Hero by Burberry 3.3oz Men EDP Spray
$72.49
Sale price
$72.49
Regular price
$194.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Hero — a name customers walk in already asking for
Hero by Burberry is a name customers walk in already asking for. It belongs to the Her line, of which this catalogue carries 24 references — enough to build a branded facing rather than stocking a single orphan SKU. Her, Hero and Brit are three of the most recognised fragrance names in British fashion, and the check is a pattern customers know before they know the scent.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people buy as a gift.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: pine needle
Heart notes: benzoin, incense
Base notes: Virginia cedarwood, Atlas cedarwood, Himalayan cedarwood
It wears resinous forest woods, warmer and darker than the EDT. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Hero targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. A cool-weather performer above all — it sells hardest when buyers reach for something with weight. Natural cross-sells from this catalogue: Hero Parfum, Hero Parfum Intense, Hero 2-Piece Set, Mr. Burberry.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Her line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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