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Brit Sheer by Burberry 6.7oz Women EDT Spray
$41.49
Sale price
$41.49
Regular price
$104.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Brit Sheer — a pillar of the designer wall
Brit Sheer by Burberry is a pillar of the designer wall. It belongs to the Brit line, of which this catalogue carries 16 references — enough to build a branded facing rather than stocking a single orphan SKU. These are catalogue staples with decades of advertising behind them. The customer walks to the counter already decided; the retailer only has to have it in stock.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Burberry's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: yuzu, mandarin, lychee, pineapple leaf
Heart notes: peony, peach blossom, sweet pea, nashi pear
Base notes: white musk, amyris wood
On skin it reads as light, juicy and translucent. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 200 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Brit Sheer targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Peaks when the weather is warm and buyers shift toward lighter, brighter compositions. Natural cross-sells from this catalogue: Brit, Brit Splash, Brit Rhythm, The Beat.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Brit line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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