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Brit by Burberry 6.7oz Men EDT Spray
$39.49
Sale price
$39.49
Regular price
$98.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Brit — a reference that needs no explaining at the counter
Brit by Burberry is a reference that needs no explaining at the counter. It belongs to the Brit line, of which this catalogue carries 16 references — enough to build a branded facing rather than stocking a single orphan SKU. Her, Hero and Brit are three of the most recognised fragrance names in British fashion, and the check is a pattern customers know before they know the scent.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Burberry's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Woody Spicy
Top notes: bergamot, green mandarin, cardamom, ginger
Heart notes: nutmeg, wild rose, orris
Base notes: tonka bean, patchouli, grey musk, cedarwood
Expect it to come across as warm spicy citrus, smart and understated, which is what brings the customer back for a second bottle.
Commercial Details
Size: 200 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Brit targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. Demand builds as temperatures drop; this is the profile customers come back for in cold weather. Natural cross-sells from this catalogue: Brit Splash, Brit Rhythm, Brit 3-Piece Set, Hero Parfum.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Brit line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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