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Brit by Burberry 3.4oz Women EDT Tester
$22.99
Sale price
$22.99
Regular price
$56.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Brit — a tester unit for the sampling counter
Brit by Burberry is a tester unit for the sampling counter. It belongs to the Brit line, of which this catalogue carries 16 references — enough to build a branded facing rather than stocking a single orphan SKU. The house covers a wide age range off one shelf, from the Her customer in her twenties to buyers who have worn Brit or Weekend for two decades. Few brands on the wall cover that much ground.
Authentic tester stock. Testers let a retailer put the real thing on a customer's wrist without opening a sellable unit. The juice is identical; only the outer packaging differs.
Fragrance Composition
Olfactory family: Fruity Floral Gourmand
Top notes: pear, lime, green almond, lemongrass
Heart notes: white peony, candied almond, sugar
Base notes: vanilla, amber, mahogany
Customers describe it as sweet almond and pear, lighter and more playful than the eau de parfum — useful shorthand for staff who have to sell it in one sentence.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Tester unit — original juice, plain or reduced outer box, intended for counter sampling
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Brit targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Tester units carry a lower cost per bottle, which makes them the economical way to keep the counter sampled without opening sellable stock. Natural cross-sells from this catalogue: Brit Splash, Brit Rhythm, Brit 3-Piece Set, The Beat.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Brit line in one block — the flankers sell to the customer who already owns the original. Keep the tester open on the counter and the sealed units behind it; that pairing is what turns a sniff into a sale. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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