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The Beat by Burberry 2.5oz Women EDP Spray
$36.49
Sale price
$36.49
Regular price
$89.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
The Beat — a reference that needs no explaining at the counter
The Beat by Burberry is a reference that needs no explaining at the counter. It belongs to the The Beat line, of which this catalogue carries 6 references — enough to build a branded facing rather than stocking a single orphan SKU. These are catalogue staples with decades of advertising behind them. The customer walks to the counter already decided; the retailer only has to have it in stock.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Burberry's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Woody Floral Musk
Top notes: bergamot, mandarin, cardamom, pink pepper
Heart notes: ceylon tea, iris, bluebell
Base notes: white musk, vetiver, cedarwood
Expect it to come across as cool and modern, sparkling tea and powdery iris, which is what brings the customer back for a second bottle.
Commercial Details
Size: 75 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
The Beat targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Steady all year, with no season it disappears in — a reliable base of the designer facing. Natural cross-sells from this catalogue: The Beat 2-Piece Set, Her London Dream, Her, Weekend.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the The Beat line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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