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Burberry 1.6oz Women EDP Spray
$29.99
Sale price
$29.99
Regular price
$71.99
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Order one bottle or a hundred.
"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Burberry — a shelf anchor rather than a gamble
Burberry by Burberry is a shelf anchor rather than a gamble. It belongs to the Burberry line, of which this catalogue carries 6 references — enough to build a branded facing rather than stocking a single orphan SKU. The house covers a wide age range off one shelf, from the Her customer in her twenties to buyers who have worn Brit or Weekend for two decades. Few brands on the wall cover that much ground.
Every unit is authentic and sealed. On a house this recognisable the buyer knows what it should smell like, so a counterfeit gets caught — and it gets caught at your counter, not ours.
Fragrance Composition
Olfactory family: Fruity Floral Chypre
Top notes: peach, apricot, blackcurrant, green apple, pear
Heart notes: jasmine, moss, sandalwood
Base notes: musk, vanilla, cedarwood
Expect it to come across as juicy fruit opening softening into warm woods and vanilla, which is what brings the customer back for a second bottle.
Commercial Details
Size: 45 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Burberry targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Demand builds as temperatures drop; this is the profile customers come back for in cold weather. Natural cross-sells from this catalogue: The Beat, Her London Dream, Her, Weekend.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Burberry line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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