Wall Street by Bond No.9 3.3oz Unisex EDP Spray

Wall Street — a bottle that sells on the strength of the juice, not the advertising

Wall Street by Bond No. 9 is a bottle that sells on the strength of the juice, not the advertising. This catalogue carries it in 2 presentations, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Bond No. 9 was founded in New York in 2003 by Laurice Rahmé, and every fragrance in the house is named after a New York street, neighbourhood or landmark. That is the whole concept, and it is what makes the line easy to explain to a customer in one sentence.

Genuine units, sealed in the original box. A counterfeit does not cost you one sale — it costs the customer who paid niche money for it. On a line at this price that customer is worth far too much to risk.

Fragrance Composition

Olfactory family: Fresh Aquatic
Top notes: Citrus, Cucumber, Sea Kale
Heart notes: Ozone, Marine Accord, Lavender
Base notes: Musk, Vetiver, Ambergris

Customers describe it as cool and saline, a brisk marine breeze over dry vetiver — useful shorthand for staff who have to sell it in one sentence.

Commercial Details

Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Wall Street targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Sells hardest in the hot half of the year; a daytime, warm-weather choice. Natural cross-sells from this catalogue: Sag Harbor, New York Amber, New Bond St., New York Musk.

Positioning

Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.