Bleecker Street Sample Vial by Bond No.9 Unisex EDP

Bleecker Street — a low-cost way to put a niche fragrance on a customer's skin

Bleecker Street by Bond No. 9 is a low-cost way to put a niche fragrance on a customer's skin. This catalogue carries it in 3 presentations, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Bond No. 9 was founded in New York in 2003 by Laurice Rahmé, and every fragrance in the house is named after a New York street, neighbourhood or landmark. That is the whole concept, and it is what makes the line easy to explain to a customer in one sentence.

Authentic Bond No. 9 juice in a sample vial. These are the manufacturer's own sampling units, not decants: same fragrance as the full bottle, in the format the house supplies for trying it.

Fragrance Composition

Olfactory family: Woody Gourmand Oriental
Top notes: Violet Leaf, Cassis, Thyme
Heart notes: Jasmine, Cedarwood, Cinnamon
Base notes: Oakmoss, Suede, Patchouli, Amber, Vanilla

Expect it to come across as warm and dessert-sweet, with a suede-and-moss dryness underneath, which is what brings the customer back for the full bottle.

Commercial Details

Format: Manufacturer sample vial
Concentration: Eau de Parfum (EDP)
Presentation: Manufacturer sample vial for counter sampling
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Bleecker Street targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Vials are not a margin line — they are what makes the margin line sellable. Nobody spends four hundred dollars on a fragrance they have not smelled. Natural cross-sells from this catalogue: Madison Avenue, Dubai Platinum, Gold Street, Wall Street.

Positioning

Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Keep the vials at the till and hand them out against the full bottle. A vial given away is cheap; a niche customer who never smelled the juice is not. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.