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Union Square by Bond No.9 3.3oz Women EDP Spray
$118.49
Sale price
$118.49
Regular price
$329.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Union Square — a high-ticket line item that lifts the average sale of the whole shelf
Union Square by Bond No. 9 is a high-ticket line item that lifts the average sale of the whole shelf. This catalogue carries it in 3 presentations, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Bond No. 9 sits in the niche tier, not the designer one: retail runs several times a department-store bottle, and the buyer knows it. That is the point — it gives a perfumeria something to sell that the shop across the street cannot discount.
Sealed retail stock, original presentation. No margin on a doubtful unit ever covers what it costs you, and least of all on a house where a single bottle carries the ticket this one does.
Fragrance Composition
Olfactory family: Floral Green
Top notes: Lily of the Valley, Green Stem
Heart notes: Blue Freesia, White Birchwood
Base notes: Amber, Musk
The overall impression is crisp and dewy, a green-stemmed muguet resting on warm musk, and on a niche bottle that description is what gets the tester picked up.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Union Square targets female buyers 25-55 in the niche and premium segment. Moves well through niche perfumerias, beauty boutiques and gift retail. Sells hardest in the hot half of the year; a daytime, warm-weather choice. Natural cross-sells from this catalogue: Central Park South, Chinatown, Nuits de Noho, Chelsea Nights.
Positioning
Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.
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