Success Is the Essence of New York by Bond No.9 3.3oz Unisex EDP Spray
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Success Is the Essence of New York — a high-ticket line item that lifts the average sale of the whole shelf
Success Is the Essence of New York by Bond No. 9 is a high-ticket line item that lifts the average sale of the whole shelf. This catalogue carries it in 2 presentations, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Bond No. 9 is stocked at Saks, Neiman Marcus, Bergdorf Goodman and Harrods, which is the reference point a wholesale buyer needs: this is a name that sits beside the prestige houses, not below them.
Sealed retail stock, original presentation. No margin on a doubtful unit ever covers what it costs you, and least of all on a house where a single bottle carries the ticket this one does.
Fragrance Composition
Olfactory family: Oriental Spicy
Top notes: Mandarin, Lemon, Coriander, Cardamom
Heart notes: Tuberose, Rose, Plum, Pimento
Base notes: Vanilla, Patchouli, Amber
Expect it to come across as spicy and opulent, a creamy tuberose glazed with vanilla and amber, which is what brings the customer back for the full bottle.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Success Is the Essence of New York targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Weighted toward cool weather and evening wear; stock it deeper going into autumn. Natural cross-sells from this catalogue: Madison Avenue, Dubai Platinum, Gold Street, Wall Street.
Positioning
Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.
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