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Soho by Bond No.9 3.3oz Unisex EDP Tester
$108.49
Sale price
$108.49
Regular price
$299.99
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Order one bottle or a hundred.
"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Soho — a tester unit for the sampling counter
Soho by Bond No. 9 is a tester unit for the sampling counter. This catalogue carries it in 2 presentations, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Bond No. 9 was founded in New York in 2003 by Laurice Rahmé, and every fragrance in the house is named after a New York street, neighbourhood or landmark. That is the whole concept, and it is what makes the line easy to explain to a customer in one sentence.
Same fragrance, same bottle, working packaging. A tester is the authentic product supplied for sampling — identical juice to the sealed unit, plain or reduced carton, lower cost per bottle. On a line this expensive, that gap is what makes sampling affordable at all.
Fragrance Composition
Olfactory family: Floral Woody
Top notes: Sweet Orange, Petitgrain, Cassis Absolute
Heart notes: Orange Blossom, Jasmine, Orris
Base notes: Amber, Musk, Oakmoss, Cedarwood
It wears bright orange-blossom freshness resting on a soft mossy amber. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Tester unit — original juice, plain or reduced outer box, intended for counter sampling
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Soho targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Tester units carry a lower cost per bottle, which on a niche house is what makes keeping the counter sampled affordable at all. Natural cross-sells from this catalogue: Astor Place, Little Italy, Fire Island, West Broadway.
Positioning
Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Keep the tester open on the counter and the sealed units behind it; that pairing is what turns a sniff into a sale. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.
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