So New York by Bond No.9 3.3oz Unisex EDP Spray

So New York — one of the few names that lets a perfumeria charge niche prices

So New York by Bond No. 9 is one of the few names that lets a perfumeria charge niche prices. This catalogue carries it in 2 presentations, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Bond No. 9 sits in the niche tier, not the designer one: retail runs several times a department-store bottle, and the buyer knows it. That is the point — it gives a perfumeria something to sell that the shop across the street cannot discount.

Every unit is authentic and sealed in its original packaging. Half of what a niche customer pays for is certainty; being able to stand behind the bottle is not a footnote to the sale, it is part of the product.

Fragrance Composition

Olfactory family: Oriental Gourmand
Top notes: Bergamot, Osmanthus, Mirabelle
Heart notes: Espresso Accord, Warm Milk Accord, Patchouli, Muguet, Peony
Base notes: Precious Woods, Tonka Bean, Musk, Cocoa Powder

The result is a bittersweet espresso-and-cocoa warmth wrapped in soft florals — that one line is usually all a customer needs to hear before they try it.

Commercial Details

Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

So New York targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Demand builds as the weather turns; a cold-weather bottle rather than an all-year one. Natural cross-sells from this catalogue: Governors Island, Beekman Place, Dubai Garnet, Washington Square.

Positioning

Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.