Park Avenue by Bond No.9 3.3oz Women EDP Spray

Park Avenue — a bottle that sells on the strength of the juice, not the advertising

Park Avenue by Bond No. 9 is a bottle that sells on the strength of the juice, not the advertising. It belongs to the Park Avenue line, of which this catalogue carries 2 references, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. The hand-decorated token bottle with the star does as much work as the juice. Bond is one of the few lines where the packaging alone justifies putting the bottle at eye level rather than in a locked case.

Genuine units, sealed in the original box. A counterfeit does not cost you one sale — it costs the customer who paid niche money for it. On a line at this price that customer is worth far too much to risk.

Fragrance Composition

Olfactory family: Floral
Top notes: Mimosa, Lemon, Chamomile
Heart notes: Paperwhite Narcissus, Rose
Base notes: Musk, Ebony Wood, Vanilla

It wears discreet and powdery-soft, a well-bred floral that never shouts. Put that on the shelf talker and it does most of the selling.

Commercial Details

Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Park Avenue targets female buyers 25-55 in the niche and premium segment. Moves well through niche perfumerias, beauty boutiques and gift retail. A warm-weather mover — light enough that customers reach for it when richer scents feel like too much. Natural cross-sells from this catalogue: Park Avenue South, Lexington Avenue, New York Spring Fling, Perfumista Avenue.

Positioning

Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Group the Park Avenue references together — a customer who likes one of them will usually try the next. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.