Park Avenue South by Bond No.9 3.3oz Women EDP Spray

Park Avenue South — a high-ticket line item that lifts the average sale of the whole shelf

Park Avenue South by Bond No. 9 is a high-ticket line item that lifts the average sale of the whole shelf. It belongs to the Park Avenue line, of which this catalogue carries 2 references, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. The house builds its eaux de parfum at around twenty percent concentration, well above the usual designer eau de parfum, and says so openly. Customers notice the difference in how long it lasts, and that is the argument that closes the second bottle.

Sealed retail stock, original presentation. No margin on a doubtful unit ever covers what it costs you, and least of all on a house where a single bottle carries the ticket this one does.

Fragrance Composition

Olfactory family: Floral Fruity
Top notes: Green Apple Flower
Heart notes: Peach, Jasmine
Base notes: Musk, Dry Amber

Customers describe it as fresh and flirtatious, a crisp fruit-floral set on dry amber — useful shorthand for staff who have to sell it in one sentence.

Commercial Details

Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Park Avenue South targets female buyers 25-55 in the niche and premium segment. Moves well through niche perfumerias, beauty boutiques and gift retail. Peaks in warm months, which makes it a useful counterweight to the heavier bottles on the same shelf. Natural cross-sells from this catalogue: Park Avenue, Union Square, Madison Square Park, The Scent of Peace.

Positioning

Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Group the Park Avenue references together — a customer who likes one of them will usually try the next. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.