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Off-Broadway by Bond No.9 3.3oz Unisex EDP Spray
$211.49
Sale price
$211.49
Regular price
$599.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Off-Broadway — a high-ticket line item that lifts the average sale of the whole shelf
Off-Broadway by Bond No. 9 is a high-ticket line item that lifts the average sale of the whole shelf. This catalogue carries 152 Bond No. 9 references in all, which is enough to shelf the house as a block rather than as a single curiosity. The hand-decorated token bottle with the star does as much work as the juice. Bond is one of the few lines where the packaging alone justifies putting the bottle at eye level rather than in a locked case.
Genuine units, sealed in the original box. A counterfeit does not cost you one sale — it costs the customer who paid niche money for it. On a line at this price that customer is worth far too much to risk.
Fragrance Composition
Olfactory family: Woody Musk
Top notes: Grapefruit Blossom, Black Currant
Heart notes: Lily, Osmanthus, Nutmeg
Base notes: Musk, Patchouli, Sandalwood, Vetiver
The overall impression is sparkling at first and softly woody after, a spotlight-bright musk, and on a niche bottle that description is what gets the tester picked up.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Off-Broadway targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. A genuinely year-round seller — it does not depend on a season to move. Natural cross-sells from this catalogue: Wall Street, Bleecker Street, Tribeca, Sutton Place.
Positioning
Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.
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Designer, arabic, niche and more.
Since 2013
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