New York Gardenia by Bond No.9 3.3oz Women EDP Spray

New York Gardenia — a niche reference for the customer who has run out of designer names to try

New York Gardenia by Bond No. 9 is a niche reference for the customer who has run out of designer names to try. It belongs to the New York line, of which this catalogue carries 16 references, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Bond No. 9 sits in the niche tier, not the designer one: retail runs several times a department-store bottle, and the buyer knows it. That is the point — it gives a perfumeria something to sell that the shop across the street cannot discount.

Sealed retail stock, original presentation. No margin on a doubtful unit ever covers what it costs you, and least of all on a house where a single bottle carries the ticket this one does.

Fragrance Composition

Olfactory family: Floral Gourmand
Top notes: Jasmine, Tuberose, Peony
Heart notes: Gardenia, Rose
Base notes: Vetiver, Vanilla

It wears lush and creamy, a big white-floral bloom warmed by vanilla. Put that on the shelf talker and it does most of the selling.

Commercial Details

Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

New York Gardenia targets female buyers 25-55 in the niche and premium segment. Moves well through niche perfumerias, beauty boutiques and gift retail. Sells hardest in the hot half of the year; a daytime, warm-weather choice. Natural cross-sells from this catalogue: New York Nights, New York Amber, New York Musk, Central Park South.

Positioning

Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Group the New York references together — a customer who likes one of them will usually try the next. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.