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New Haarlem by Bond No.9 3.3oz Unisex EDP Spray
$139.49
Sale price
$139.49
Regular price
$389.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
New Haarlem — a niche reference for the customer who has run out of designer names to try
New Haarlem by Bond No. 9 is a niche reference for the customer who has run out of designer names to try. It belongs to the New line, of which this catalogue carries 2 references, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. The house builds its eaux de parfum at around twenty percent concentration, well above the usual designer eau de parfum, and says so openly. Customers notice the difference in how long it lasts, and that is the argument that closes the second bottle.
Genuine units, sealed in the original box. A counterfeit does not cost you one sale — it costs the customer who paid niche money for it. On a line at this price that customer is worth far too much to risk.
Fragrance Composition
Olfactory family: Oriental Gourmand
Top notes: Lavender, Bergamot, Green Leaves
Heart notes: Coffee, Cedarwood
Base notes: Amber, Vanilla, Tonka, Patchouli
On skin it reads as rich and caffeinated, a sweet coffee-patchouli that stays close and warm. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
New Haarlem targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Weighted toward cool weather and evening wear; stock it deeper going into autumn. Natural cross-sells from this catalogue: New Bond St., Lafayette Street, Greenpoint, Number One.
Positioning
Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Group the New references together — a customer who likes one of them will usually try the next. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.
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