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New Bond St. by Bond No.9 3.3oz Unisex EDP Spray
$175.49
Sale price
$175.49
Regular price
$494.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
New Bond St. — a niche reference for the customer who has run out of designer names to try
New Bond St. by Bond No. 9 is a niche reference for the customer who has run out of designer names to try. It belongs to the New line, of which this catalogue carries 2 references, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Bond No. 9 was founded in New York in 2003 by Laurice Rahmé, and every fragrance in the house is named after a New York street, neighbourhood or landmark. That is the whole concept, and it is what makes the line easy to explain to a customer in one sentence.
Authentic, sealed, original presentation. Bond No. 9 is faked constantly, precisely because the retail price is high and the bottle is distinctive. At this ticket the customer inspects the box before they inspect the juice, so where you buy your stock is the decision that matters most here.
Fragrance Composition
Olfactory family: Oriental Gourmand
Top notes: Bergamot, Pepper, Lily of the Valley
Heart notes: Cacao, Coffee Bean, Chestnut
Base notes: Patchouli, Vanilla, Sandalwood, Leatherwood
On skin it reads as dark and roasted, with a creamy vanilla-leather trail. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
New Bond St. targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Demand builds as the weather turns; a cold-weather bottle rather than an all-year one. Natural cross-sells from this catalogue: New Haarlem, Astor Place, Little Italy, Fire Island.
Positioning
Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Group the New references together — a customer who likes one of them will usually try the next. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.
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