Madison Square Park Candle by Bond No.9 6.4oz

Madison Square Park — the home-fragrance piece that keeps a Bond customer buying between bottles

Madison Square Park by Bond No. 9 is the home-fragrance piece that keeps a Bond customer buying between bottles. It belongs to the Madison line, of which this catalogue carries 6 references, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Bond No. 9 was founded in New York in 2003 by Laurice Rahmé, and every fragrance in the house is named after a New York street, neighbourhood or landmark. That is the whole concept, and it is what makes the line easy to explain to a customer in one sentence.

Authentic Bond No. 9 home fragrance, sealed. The candles carry the same scent accords as the eaux de parfum and the same price expectation, so the same rule applies: genuine stock or none.

Fragrance Composition

Olfactory family: Floral Green
Top notes: Grape Hyacinth, Huckleberry, Prairie Dropseed Grass
Heart notes: Red Leaf Rose, Red Hunter Tulips
Base notes: Hoptree, Teakwood

It wears dewy and green, with a voluptuous rose blooming over crisp woods. Put that on the shelf talker and it does most of the selling.

Commercial Details

Size: 6.4 oz / 180 g candle
Category: Bond No. 9 home fragrance, not a wearable fragrance
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Madison Square Park targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Candles turn fastest in the last quarter, when they are bought as gifts, and they reach a buyer who would not spend the same money on a bottle. Natural cross-sells from this catalogue: Madison Avenue, Madison Soiree, Astor Place, Little Italy.

Positioning

Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Group the Madison references together — a customer who likes one of them will usually try the next. Shelf the candle beside the matching eau de parfum rather than in a generic home section: the customer who buys the candle is the one who already wears the scent. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.